BRANDING PACKAGE

Helping You Craft a Visual Brand Identity That Reflects Your Identity, Message and Mandate

Start Your Project

This package is for new entrepreneurs who need a visual brand identity to get their business started or for those who have been around and need a brand refresh.

We are here to support you every step of the way as you implement your visual brand into all your communications and marketing.

Our ultimate goal is for all your branding elements and marketing materials to align with your identity, message and mandate.

What is Included in the Full Branding Package?

Moodboard

When it comes to branding, that starting point is generally a well-thought-out mood board. A mood board includes all elements that serve as inspiration for your future brand.

These elements are chosen based on the vision and mission of your brand as well as your target audience. Furthermore, they also try to evoke the emotions you want your brand to express.

Logo Variations

Your logo is central to your brand identity design. It’s the piece of your brand identity that people will be exposed to the most. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand.

Our branding package includes primary custom logo design, multiple variations of the logo which can be used in different situations and at least 3 to 5 design concepts before a favorite is selected, crafted and refined.

Color Palette

Colors are one of the main ways to evoke emotion or express the image you want your business to have.

Our package includes a few different colors. Depending on the values of your business and your target audience, we will pick the combination of colors that best fit these values while at the same time making sure that all these colors work together from a design perspective.

Branding Kit

Not only does a branding kit help in the communication between you and the brand designer, but it also serves as a future guideline for making brand decisions.

Fonts

A good font will express your message more clearly than a font that’s difficult to read, therefore also serving a practical purpose. Just like certain colors go together well, certain fonts also work or don’t work together. There are many so-called font families to choose from but we will know what works for you, your business, and your target audience.

Your branding package will include three fonts: one for headings, one for subheading, and one just for the body of the text.

Stock Photos and Background Elements

A set of high quality stock photos and elements that will help people remember you and what you do.

Not only are patterns and photos interesting design elements, but they can also be a great symbol that’s associated with your business. These can also strengthen the emotion that’s associated with your brand.

Social Media Graphics

These are not ready-to-post content. Rather, it’s a template that tells you what color, font, logo, and pattern should be used in what situations.

Business Card

These cards are a great brand element for physical businesses but can also be very useful for business owners and employees that meet with clients at events or meetings.

Brand Style Guide

The brand guidelines are normally put together in a guide that gives you all the rules for how to use and how not to use the design elements you’ve been provided with. Basically, this guide helps you make future design decisions on your own. This way you can carry out the message of your brand in a way that’s visually pleasing while not having to worry about what looks good and what doesn’t. Therefore, it’s also a huge future timesaver.

Every business has unique branding needs. We’d love to hear about your visions for additional branding assets beyond what’s included in your package.

Design Process

Before we pull color hex codes or match fonts, we will begin our journey together by delving deep into the heart of your brand. Every visual element we incorporate into a visual brand has to have a specific purpose. .

STEP ONE

Questionnaire

We start by digging into your brand foundation. We will send you a questionnaire that will get you thinking about the foundation of your brand.

STEP TWO

Journal (Freebie)

We will also ask you to complete our BWG Journal that will help you get clear on your mission and purpose, values, audience, your place within your market, and your brand’s personality. This will help ensure we’re creating from a place of strategy, meaning, and alignment.

STEP THREE

Business Strategy Call

We set up a 30-minute strategy call to discuss your business goals, project needs and answer any questions you might have.

STEP FOUR

Draft

From the feedback you give us, we will curate a draft and provide you with a mood board to approve before any design work happens.

STEP FIVE

Design

We go from the vision to actual designs. All ideas and sketches will evolve and bring your brand identity to life.

STEP SIX

Presentation

We will walk through all elements of your brand and provide you examples on how you can use them to speak to your audience.

STEP SEVEN

Final Files

Once the final edits are complete, we will provide you with Brand Style guide and all final files you need.

STEP SEVEN

Training

Once your branding project is complete, we’ll deliver a beautiful set of final files formatted for both print and web use. Video training on how to maintain your website moving forward.

Ready to build a profitable online presence?

LET'S GET YOU VISIBLE - SCHEDULE A CALL

Love Notes

Anita Albert-Watson

Founder, Kingdom Calling

Working with Tasha has been a dream!

Her onboarding process is seamless, the way she communicates is amazing, and the way that she takes what I give to her and translates it into exactly what I want is incredible!

She is such a spirit-filled professional!

Tiffany & Cheranissa

Founder, My Courageous Reality

WOW!! Working with Tasha was an amazing experience.

She captured our brand with God led creativity and with Patience and understanding. I will continue to use and refer her for all of our technical and branding needs. Her gifting and knowledge is priceless! Thank you for everything. We absolutely love it!!!

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